You smell, therefore you are.

We believe that one of the most underestimated elements in the architecture of human cognition is the sense of smell — a system that operates silently but profoundly shapes our emotions, evaluations, and decisions.

The Problem

Modern science has long marginalized olfaction. While vision and hearing have their own extensive research traditions, the sense of smell — despite being the oldest sensory system — remains on the periphery of cognitive science and economics.

Our Mission

We systematize, aggregate, and make accessible scientific knowledge about the relationship between olfaction, chemical communication, emotions, and decision-making. We create an interdisciplinary bridge between neuroscience, psychophysics, and behavioral economics.

The Nasal Gateway Hypothesis

At the foundation of our work lies the Nasal Gateway Hypothesis (NGH) — the concept that the nose functions as a biological orientation system for decisions. Odors do not merely "smell" — they inform, warn, attract, and guide behavior at a pre-conscious level.

Why This Matters

Understanding how smell influences decisions has profound implications — from public health and urban planning to marketing ethics and AI development. If we ignore the olfactory dimension of cognition, we are building incomplete models of human behavior.

Our Commitment

We commit to scientific rigor, open access to knowledge, and interdisciplinary dialogue. This platform is not a perfumery portal — it is a serious research tool for scientists, students, and anyone who wants to understand the full picture of human decision-making.

— Stefan Podedworny, author of "You Smell, Therefore You Are"